Stories

How to Change a Person’s Mind

02-03-2017

The other day, while browsing through the news, I read a heartwarming story about a Muslim family-owned restaurant advertising free meals for the homeless and elderly on Christmas day. An advertisement pinned to the door of the restaurant read, “So nobody will eat alone.” I thought the story was so beautiful, I showed it to my grandmother. She read the article and said, “That is a funny joke!”  Confused I replied, “This isn’t a joke, Grandma—this is a real story.”  My grandmoth... read more

Why We Resist Creativity When We Need It Most

01-23-2017

Sometimes you can’t solve a problem without creativity.  For example, the Republicans have stated that they will repeal and replace Obamacare.  In other words, the Republicans have given themselves a mandate to thwart the status quo and generate something new.  Curiously though, they have yet to embrace a single agreed upon plan to do just that. I study how people recognize creative opportunity.  One of the major findings that falls from my work is that the mindsets people adopt can obscure their ability to see va... read more

How I Overcame Resistance to My Work on the Bias Against Creativity

08-04-2016

I will never forget the first time I presented the bias against creativity paper to a group of senior colleagues. The studies in the paper showed that even though participants overwhelmingly indicated they loved creativity, they could also harbor an unacknowledged bias against embracing it. When I started the talk I felt confident and prepared. I had taken the advice of all the idea selling gurus – I knew my data cold. I also strategically used an analogy to compare our paper to other successful papers in the creativity literature. The id... read more