"These findings should be especially illuminating for company executives and managers–people who are typically the guardians of practicality but must also be able to identify and nurture new ideas so their promise has the potential to be realized.”

-- Forbes

"This famous 2012 study from the University of Pennsylvania showed that ordinary people often dismiss new ideas, because their uncertainty makes us think, and thinking too hard makes us feel uncomfortable.”

-- The Atlantic

“Jen Mueller makes a telling point: to be most successful, we need both to foster creativity in ourselves and to reduce our resistance to it when it occurs around us. Better still, she provides manageable, scientifically-grounded steps for doing each. Count me sold on this book.”

-- Robert Cialdini — Author, Influence and of Pre-Suasion

"If we all crave creativity so much, why do we reject new ideas so often? Jen Mueller’s smart new book unravels this puzzle — and reveals what’s really preventing organizations from innovating. Creative Change is both a challenge to change our ways and a road map for taking a new direction."

-- Daniel H. Pink — Author, Drive and a Whole New Mind

"Playing it safe' has never been riskier—yet truly embracing change has never felt tougher. Jennifer Mueller offers refreshingly creative insights and relentlessly useful advice for unleashing creativity in your company,your career, and your life. Don't just sit there...Read this book—and change something!"

-- William C. Taylor, Cofounder of Fast Company — Author, Simply Brilliant